Our Strategy
The defined goals for Visit Sweden are the company's strategic goals for sustainable value creation. They include the owners' mission goals and goals set based on what is most important for Visit Sweden's stakeholders.
Senast uppdaterad:1 december 2024Business Idea
The mission according to the articles of association: "V.S. VisitSweden AB shall market the whole of Sweden as a tourist destination through effective communication channels and contribute to increasing Sweden's attractiveness as a destination".
Vision
By 2030, Sweden will be the world's most sustainable and attractive destination built on innovation.
Position
Visit Sweden is Sweden's marketing company.
Overall Goal
Increase Sweden's attractiveness and competitiveness as a destination.
Core Values
Visit Sweden's core values are a daily guide for all employees on how we should act and be perceived. The core values consist of the following value words:
- Innovative:
We are curious about oursurroundings and eager to explore new techniques and ways of working. - Open:
We highly value that everyonewe interact with, both internally and externally, feels invited. - Genuine:
We are reliable and credible and share our expertise with our surroundings. - Optimistic:
We have a solution-oriented approach to our work and contribution to society.