Images
Link to Image Bank Sweden
Promotional material
In this section you'll find images, videos and printable material that we invite you to use in order to promote destination Sweden abroad. If you wish to download and use this material you have to read and accept our Terms of use.
Senast uppdaterad:29 september 2026Videos
Sweden - A destination of a different nature: Audio in English. The video is 01:45 long. Download video.
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Sweden - A destination of a different nature: Audio; natural sounds. The video is 01:45 long. Download video.
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Sweden Calling: About the reasons to travel to Sweden. Audio in English. The video is 03:03 long. Download video.
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A video about what The right of public access (Allemansrätten) is all about. Audio in English. The video is 04:16 long. Download video.
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A video about Swedish Christmas traditions. Audio in English. The video is 03:20 long.
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Campaign material
Visit Sweden opens a Travel Agency for introverts
“Travel is often designed for extroverts, yet 41% identify as introverted. Sweden is taking a different approach by turning personal space into a travel proposition”.
On September 29, 2026 Visit Sweden launched the global campaign “The Introvert Travel Agency”. Travel has long been sold around the idea of more – more destinations to explore, more people to meet, more experiences to fit into each day. But as crowded itineraries and overtourism become growing concerns, new research suggests that many travelers increasingly want the freedom to slow down, avoid social pressure and experience a destination at their own pace.
According to a survey commissioned by Visit Sweden and conducted by YouGov, 67% of travellers prefer destinations where social interaction feels optional rather than expected, while 53% would pay extra for more peace, privacy or fewer crowds. In Sweden, that desire for space aligns with a culture where keeping your distance, embracing silence and leaving people to themselves is often simply considered polite.
To meet this demand, Visit Sweden has launched “The Introvert Travel Agency”, the world's first travel service designed for travelers seeking meaningful experiences while maintaining personal space and control over their interactions. The concept makes it easier to discover and book a trip where social interaction remains an option rather than an expectation. Sweden is uniquely positioned to deliver on this concept: here, silence doesn't automatically need filling. Having a coffee alone is unremarkable, personal space is generally respected, and being friendly doesn't require constant conversation.
See the campaign The Introvert Travel Agency here
See the press release The Introvert Travel Agency here
Share the campaign in your own channels.
Please tag @visitsweden #swedenforintroverts #ofadifferentnature #visitsweden
Share the video from Visit Swedens Youtube channel
Download: Social media assets – The Introvert Travel Agency, and link the social media post to the The Introvert Travel Agency campaign:
in English https://visitsweden.com/the-introvert-travel-agency/
in German visitsweden.de/the-introvert-travel-agency/
in Dutch visitsweden.nl/the-introvert-travel-agency/
in French visitsweden.fr/the-introvert-travel-agency/
Campaign material
Your Swedish Island: With most islands in the world, Sweden offers five to travellers
On February 17, 2026, Visit Sweden launched the global campaign Your Swedish Island, offering international travellers the chance to win their own Swedish island for a year. The campaign builds on a growing demand for seclusion, nature and simplicity - insights that have also shaped previous campaign such as The Swedish Prescription. Its aim is to generate global attention and strengthen awareness of Sweden as an attractive and sustainable destination, where nature, culture and lifestyle contribute to health and wellbeing.
“Sweden has more islands than any other country on Earth, over 267,000 of them. Islands defined by calm, rest, clean air and restorative nature - large or small, set in the sea or emerging from a lake. With a rethinking of what luxury means, Sweden is now offering five of them for adoption - not for sale, but to visit and care for.”
With campaigns that tend to fall a little outside what one might call 'traditional destination marketing,' we strive to attract attention and make destination Sweden stand out. The goal is to create reach across all relevant media. We intend to attract both journalists and international tour operators, inspiring them to visit Sweden while boosting digital searches for the destination Sweden. The campaigns enhance and support Visit Sweden's other ongoing marketing efforts.
See the campaign Your Swedish Island here
See the press release Your Swedish Island here
Share the campaign in your own channels.
Please tag @visitsweden #YourSwedishIsland
- Share the video from Visit Swedens Youtube channel
- Download: Social media assets – Your Swedish Island, and link the social media post to the Your Swedish Island campaign:
Campaign material
The Swedish Prescription: Sweden, the world’s first travel destination on prescription!
On September 23, 2025, Visit Sweden launched the campaign “The Swedish Prescription.” This initiative highlights Sweden as a unique destination for health and wellbeing, where doctors can prescribe a visit to Sweden as part of treatment.
“Sweden is the first country in the world to be prescribed by doctors. Here, life is rooted in balance, with effortless access to both nature and culture, making Sweden the perfect place to reset your mind and body. Together with Senior Professor Yvonne Forsell, we’ve highlighted science-backed activities that genuinely improve well-being. Welcome to Sweden - a destination of a different nature”.
With campaigns that tend to fall a little outside what one might call 'traditional destination marketing,' we strive to attract attention and make destination Sweden stand out. The goal is to create reach across all relevant media. We intend to attract both journalists and international tour operators, inspiring them to visit Sweden while boosting digital searches for the destination Sweden. The campaigns enhance and support Visit Sweden's other ongoing marketing efforts.
See the campaign The Swedish Prescription here
See the press release; The Swedish Prescription here
Share the campaign in you own channels.
Please tag @visitsweden in your posts.
Questions? Please contact:
