Through marketing that leads to more conscious travel, Visit Sweden adds sustainable value for the Swedish hospitality industry. Visit Sweden is a state-owned limited company with 50 employees. The company, which in 2021 had a turnover of SEK 175 million, is based in Stockholm with employees in countries that are considered important to be represented in.

Visit Sweden is not a tourist nformation center, not an official authority, nor a membership based organisation. The company has a clear and refined role to promote the country of Sweden as a tourist destination to create long-term economic growth for Sweden and for the Swedish tourism- and hospitality industry.

Promotion direct to consumers

Visit Sweden run marketing campaigns to ensure that Sweden is visible and presented to target audiences that consider Sweden as a potential holiday destination.

In accordance to these campaigns, Visit Sweden offer the Swedish hospitality industry possibilities to ad on and relate their own marketing activities to each campaign.

Promotion of Sweden via the hospitality industry

Visit Sweden provide insights and knowledge on target groups, markets and marketing free of charge for the Swedish tourism- and hospitality industry, for the industry to use to improve its marketing to consumers.

Visit Sweden also offer marketing activities, both business to business and business to consumers, for the Swedish hospitality industry to buy in on: travel fairs, match making, road shows and visibility in various on line areas otherwise limited for access.

Visit Sweden also cater and coordinate brand activities and knowledge, regarding Sweden as a tourist destinaton. In order to increase usage of a common brand in communications about Sweden.

Global representation and presence

Visit Sweden is based in Stockholm, the beautiful capital of Sweden.

To constantly be on top of trends, local developments and current affairs and to offer best possible promoton in local languageges, Visit Sweden is represented in person, in several countries and markets across the globe. .

Our staff is to be found in countries where large numbers of travelers are interested of Sweden: Germany, Great Britain, The Netherlands, France, USA and China. Promotion of the destination Sweden is also carried out in Norway, Denmark and Finland - and in Sweden of course!

Find what you need:

Want to explore Sweden? Be inspired:

• In English: www.visitsweden.com.
• In German www.visitsweden.de
• In French: www.visitsweden.fr
• In Dutch: www.visitsweden.nl
• In Chinese:
• In Swedish: www.visitsweden.se

For international travel professionals interested in Sweden:

Visit Sweden for Travel Professionals

Press, journalists and influencers, don´t hesitate:

Visit Sweden for Press and Influencers

Swedish hospitality businesses, this is for you:

Visit Sweden for the Swedish hospitality industry