Kampanjer och utspel
Större kreativa PR-drivna kampanjer
Med kampanjer, som ibland kanske ligger lite utanför det som en del kopplar samman med traditionell destinationsmarknadsföring, vill vi utmana så att resmålet Sverige ska sticka ut i bruset och väcka uppmärksamhet.
Målet med kampanjer av det här slaget, är att skapa räckvidd i relevanta medier och nå ut brett, attrahera både journalister och internationella researrangörer att vilja besöka Sverige och öka söket och Googlandet på resmålet Sverige. Kampanjerna stärker och stöttar Visit Swedens övriga löpande marknadsföringsinsatser.
Aktuell kampanj
Sweden (not Switzerland) – Luxury of a different nature: Do you mistake Sweden for Switzerland? You´re not alone. Sweden wants to end this confusion.
Even the most informed and powerful people on earth can't always tell the two countries apart; A world leader, the New York Stock Exchange, and a famous pop star have all experienced this. Every year, 120,000 people even google the question: "Are Sweden and Switzerland the same?". Determined to end the confusion once and for all, Sweden is now proposing action. The proposal from Sweden aims to make the distinction between the two countries clear, thus ending the ongoing confusion.
Mer om kampanjen Sweden (not Switzerland) – Lyxury of a different nature
Länk till pressmeddelande oktober 2023 - svenska
Länk till pressmeddelande oktober 2023 - engelska
Tidigare kampanjer
Spellbound By Sweden: The vast forests of Sweden possess both beauty and tranquillity – but also drama and mystique. Visit Sweden invites travellers to discover the country's myth filled forest in a spellbinding audio story, only available in the Swedish forest, home to some of the world's most famous folkloric beings. The short story is written by international bestselling author John Ajvide Lindqvist.
Mer om kampanjen Spellbound by Sweden
Länk till pressmeddelande september 2022 - engelskt
Länk till pressmeddelande maj 2023 - svenskt
Discover the originals: Visit the home of the Swedish IKEA product names - IKEA products have claimed the names of many Swedish locations. Test your Swedish pronunciation skills for a chance to win a trip to the country of the originals. And enjoy a spectacular mix of great outdoors, old history, culture, food, craft and Swedish charm.
Mer om kampanjen Discover the Originals
Länk till pressmeddelandet november 2021 - engelskt
Länk till pressmeddelande november 2021 - svenskt