Press & Media Center
Visit Sweden is a Marketing Company for the tourist destination Sweden. The Company is owned by the Swedish governement, with main focus to communicate via our own digital channels and earned publicity in relevant press. Visit Sweden does not work with public tourist information nor with destination or product development. Visit Sweden is not an authority nor an guvernement administration office.
Senast uppdaterad:20 maj 2025Photo & Film
Foto: Rikard Lagerberg/imagebank.sweden.se For international use
Destination photos and film free to use for international press.
Foto: Ola Ericson/imagebank.sweden.se For use in Sweden
Destination photos & film free to use in Sweden.
By local distributors
Foto and film distributed by regional and local tourism organisations.
Staff photos
Our staff, for use by press.
We are here to assist you!
Corporate related press questions
If you want a business related comments or get in contact with our CEO.
Advertising and media collaboration
Mindshare World Media Agency
[email protected]Destination related press questions
All about what to see, explore and discover in Sweden.
Destination related press questions
[email protected]
Sweden, Norway, Denmark, Finland
Ebba Ekelund, Senior PR Manager Sweden & Nordics, +46 70186 52 82
[email protected]
United Kingdom
Steve Robertshaw, Senior PR Manager, United Kingdom, +44(0)7494517223
[email protected]
Destination News from Visit Sweden
Corporate News from Visit Sweden
Local tourism organisations in Sweden
About travel trends & tourists
About travel trends
A trend shows which direction development is heading and how things may change. Market trends are clear and continuous market movements (eg demand, purchase, use, behavior). We gain trend insights through surveys and target group studies.
About tourism to Sweden
Visit Sweden know the wishes, needs and driving forces of the identified, global target group for holidays in Sweden, by geographic market area. Take part of all we know here!