Sharing destination Sweden

Why tourism matters – and what Visit Sweden is all about

Visit Sweden is the national organisation tasked with marketing Sweden as a destination. Our mission is straightforward – to promote Sweden to the world and maximise our potential for growing a strong tourism industry. Tourism is one of Sweden’s largest export industries and a key driver of employment and regional development – both in urban and rural areas. A thriving visitor economy not only boosts local businesses but also helps to shape a positive image of Sweden internationally. This makes the country more attractive not just to tourists, but also to investors and global talent.

About this toolkit

In this toolkit, you will find communication material designed to market Sweden as a destination in various ways. Feel free to use the videos and images individually, or combine the material available in a way that suits your purpose. Don't forget to take a look at the links in each section as these will provide you with a wealth of additional information and inspiration.

Sweden - A destination of a different nature: Audio in English. The film is 01:45 long. Download video.
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