Sharing destination Sweden

Why tourism matters – and what Visit Sweden does

Visit Sweden is the national marketing organization for Sweden as a destination. We have a clear national mission: to promote Sweden to the world and strengthen the conditions for a growing, competitive tourism industry. Tourism is one of Sweden’s largest export industries and a key driver of employment and regional development – in both urban and rural areas. A thriving visitor economy not only boosts local businesses but also helps shape a positive image of Sweden internationally. This makes the country more attractive not just to tourists, but also to global talent and investors.

About this toolkit

In this toolkit, you will find communication materials that market Sweden as a destination in various ways. Use the videos, images, or put together materials that suit your purpose. Don't forget to check out the links in each seciton where you will find much more inspiration to pick up.

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