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Två killar i midsommarkrans i en park. Den ena killen pussar den andra killen på kinden som skrattar.
Foto: Per Bifrost/imagebank.sweden.se

Destination Sweden

Discover a country where nature is always present. In our cities, in our innovations and in our minds. Our nature has affected what we eat, our design, architecture and fashion, where we live and how we live. Welcome to Sweden, a destination of a different nature.

Senast uppdaterad:25 mars 2025
Om oss

What is our story?

Sweden, a destination of a different nature: The Swedish way of life with Sweden's distinctive approach to people and nature.

In Sweden, we go our own way. Our country is unique, largely because of our progressive approach and our relationship with and care for nature. This has shaped the Swedish way of life. Our long, dark and cold winters, our endlessly bright summer days, the lakes, the rivers, the deep forests, the natural areas in the centre of cities and our right of public access. This, together with our views on democracy and openness, has shaped us. In Sweden, we like to think in new and different ways and have a more conscious approach to the individual, society and the planet.

Welcome to Sweden, a destination of a different nature.

Get inspired - City life

Get inspired - Four seasons

The right of public access

  • Picking mushroom
    Foto: Alexander Hall/imagebank.sweden.se

    Swedish freedom to roam

    "The right of public access", or 'Allemansrätten' as we call it, gives everyone the freedom to roam and explore the beauty of Sweden. A unique right where the only thing you have to pay, is respect for nature and the animals living there.

    Read more, link to article

More about Sweden as a destination

What is special about Sweden as a nature, culture and food & beverage destination?