Images
Link to Image Bank Sweden
Promotional material
In this section you'll find images, videos and printable material that we invite you to use in order to promote destination Sweden abroad. If you wish to download and use this material you have to read and accept our Terms of use.
Senast uppdaterad:17 februari 2026Videos
Sweden - A destination of a different nature: Audio in English. The video is 01:45 long. Download video.
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Sweden - A destination of a different nature: Audio; natural sounds. The video is 01:45 long. Download video.
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Sweden Calling: About the reasons to travel to Sweden. Audio in English. The video is 03:03 long. Download video.
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A video about what The right of public access (Allemansrätten) is all about. Audio in English. The video is 04:16 long. Download video.
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A video about Swedish Christmas traditions. Audio in English. The video is 03:20 long.
Download video.
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Campaign material
Your Swedish Island: With most islands in the world, Sweden offers five to travellers
On February 17, 2026, Visit Sweden launched the global campaign Your Swedish Island, offering international travellers the chance to win their own Swedish island for a year. The campaign builds on a growing demand for seclusion, nature and simplicity - insights that have also shaped previous campaign such as The Swedish Prescription. Its aim is to generate global attention and strengthen awareness of Sweden as an attractive and sustainable destination, where nature, culture and lifestyle contribute to health and wellbeing.
“Sweden has more islands than any other country on Earth, over 267,000 of them. Islands defined by calm, rest, clean air and restorative nature - large or small, set in the sea or emerging from a lake. With a rethinking of what luxury means, Sweden is now offering five of them for adoption - not for sale, but to visit and care for.”
With campaigns that tend to fall a little outside what one might call 'traditional destination marketing,' we strive to attract attention and make destination Sweden stand out. The goal is to create reach across all relevant media. We intend to attract both journalists and international tour operators, inspiring them to visit Sweden while boosting digital searches for the destination Sweden. The campaigns enhance and support Visit Sweden's other ongoing marketing efforts.
See the campaign Your Swedish Island here
See the press release Your Swedish Island here
Share the campaign in your own channels.
Please tag @visitsweden #YourSwedishIsland
- Share the video from Visit Swedens Youtube channel
- Download: Social media assets – Your Swedish Island, and link the social media post to the Your Swedish Island campaign:
Campaign material
The Swedish Prescription: Sweden, the world’s first travel destination on prescription!
On September 23, 2025, Visit Sweden launched the campaign “The Swedish Prescription.” This initiative highlights Sweden as a unique destination for health and wellbeing, where doctors can prescribe a visit to Sweden as part of treatment.
“Sweden is the first country in the world to be prescribed by doctors. Here, life is rooted in balance, with effortless access to both nature and culture, making Sweden the perfect place to reset your mind and body. Together with Senior Professor Yvonne Forsell, we’ve highlighted science-backed activities that genuinely improve well-being. Welcome to Sweden - a destination of a different nature”.
With campaigns that tend to fall a little outside what one might call 'traditional destination marketing,' we strive to attract attention and make destination Sweden stand out. The goal is to create reach across all relevant media. We intend to attract both journalists and international tour operators, inspiring them to visit Sweden while boosting digital searches for the destination Sweden. The campaigns enhance and support Visit Sweden's other ongoing marketing efforts.
See the campaign The Swedish Prescription here
See the press release; The Swedish Prescription here
Share the campaign in you own channels.
Please tag @visitsweden in your posts.
Questions? Please contact:
