Källor

Vårt arbete har inte handlat om att återge enskilda rapporter, utan om att sätta samman, jämföra och tolka flera källor i relation till varandra. Genom att arbeta källnära och spårbart vill vi göra det tydligt var insikterna kommer ifrån – och samtidigt visa hur de tillsammans bidrar till den helhetsbild som presenteras i den här trendspaningen.

Följande källor ligger till grund för spaningen

Viktigt för människor nu:

• What worries the world (November 2025), Ipsos
• Global Trends: The Uneasy Decade (9th edition September 2025), Ipsos
• The Ipsos Cost of living monitor (November 2025), Ipsos
• Is Life getting Better? Ipsos
• Know your people (Quarterly data), Norstat
• 2025 Edelman Trust barometer, Edelman Trust Institute
• Global megatrends, Copenhagen Institute For Future Studies
• Expert outlook 2026 – Refining your brand value, Canvas8
• Economic Outlook 2026, Mastercard Economics Institute
• Top global consumer trends 2026, Euromonitor International
• Trending Topics, Euromonitor International
• From boardroom paralysis to possibility – four scenarios to help brands navigate the future, Foresight Factory
• Trending 2026 – Adaptation Advantage, Foresight Factory
• Future Forecast 2026, Future Laboratory
• The age of dissonance, Harris Poll
• State of the consumer 2025: When disruption becomes permanent, McKinsey & Company
• Unknown Unknows 2026, NextAtlas
• Trendspaning 2026, Origo Group
• Trender 2026 – enligt unga, Ungdomsbarometern

Trendrapporter - tar sig i uttryck/vad industrin tänker:

• Experiential Travel Trends 2026, Accor & Globetrender
• Vacation Confidence Index (17th annual, May 2025), Allianz partners
• Travel Trends report 2026, British Airways & Globetrender
• Travel predictions 2026, Booking.com
• The future of wellness Tourism 2025 – Trends defining wellness tourism in 2025 and beyond, FINN Partners
• Travel & Hospitality Futures 2025-2026: Executive overview, The Future Laboratory
• Annual Travel Trend Report 2026, Lemongrass
• Ticket to Travel 2026, Marriott Bonvoy
• The intentional traveler, Luxury Group Marriott International
• Nostalgia and opportunity: The resurgence of Europe’s holiday parks, McKinsey & Company
• Travel industry trends and the opportunity for private equity, McKinsey & Company
• Trendpublicatie 2026, NBTC
• Now Next 2025-2026 Travel report, Omio
• Where to next? Priceline
• Travel Trends 2026 Global report, Simon-Kucher
• How identity, influence and discovery are reshaping leisure travel, Skift & Amazon
• “Why Travel?” report, Google & Trip.com
• The 2026 Virtuoso Luxe report, Virtuoso
• WTM Global Travel Report 2025, WTM & Tourism Economics
• The Modern Traveler 2025, iSeatz
• Travel Trends 2026, Amadeus & Globetrender
• The Whycation: Travel’s New Starting Point, Hilton
• The State of the American Traveller, Future Partners
• More than a Getaway: New data reveals a deeper purpose for travel in 2026, Harris Poll & Marriott Bonvoy
• Skift megatrends, Skift
• The Hidden Trends List 2026, Get Your Guide
• Seven 2026 Trends Every Adventure Travel Brand Should Be Watching Right Now, Adventure Travel Trade Association
• The Biggest Travel Trends of 2026, Conde Naste
• Travel Trends 2026, The Points guy
• Future Fuel – trends to ignite your travels in 2026, Black Tomato