
Culture
Culture, history and creativity are integral parts of Sweden and Swedish society. In this toolkit, we have gathered stories that will help you to promote the richness of Sweden's cultural heritage and contemporary culture. Let's spread the word, highlighting experiences that will appeal to visitors curious to discover our world heritage, historic sites, design, art and much more.
Senast uppdaterad:10 april 2025What is our story?
As a destination, Sweden has everything a culture-seeking traveller could wish for: the captivating world of Viking legends, a diverse cultural heritage, world-class museums and thriving music and art scenes. From the south to the north, there are experiences aplenty across history, culture and various strands of creativity – all compellingly brought to life throughout the year.
Get inspired
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Top 12 activities among curious explorers
Visitors with a passion for culture are eager to uncover new knowledge about our traditions, lifestyle and history. They are keen to explore both vibrant cities and serene countryside – which are often found surprisingly close to each other – embarking on journeys that will have them immersed in the unique charm of each spot.
- Discover famous places, attractions and memorial sites
- Walk in parks and gardens.
- Visit castles or mansions.
- Visit museums and exhibitions with a historical focus.
- Experience local attractions.
- Explore art museums.
- Discover architecture and design.
- Visit museums and galleries with a modern design focus.
- Experience Sami culture.
- Shop for local handicraft products.
- Visit the theatre, opera, musicals and the like.
- Go to big public events.