What is our story?
As a destination, Sweden has everything a culture-seeking traveller could wish for: the captivating world of Viking legends, a diverse cultural heritage, world-class museums and thriving music and art scenes. From the south to the north, there are experiences aplenty across history, culture and various strands of creativity – all compellingly brought to life throughout the year.
Get inspired

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Top 12 activities among curious explorers
Visitors with a passion for culture are eager to uncover new knowledge about our traditions, lifestyle and history. They are keen to explore both vibrant cities and serene countryside – which are often found surprisingly close to each other – embarking on journeys that will have them immersed in the unique charm of each spot.
- Discover famous places, attractions and memorial sites
 - Walk in parks and gardens.
 - Visit castles or mansions.
 - Visit museums and exhibitions with a historical focus.
 - Experience local attractions.
 - Explore art museums.
 - Discover architecture and design.
 - Visit museums and galleries with a modern design focus.
 - Experience Sami culture.
 - Shop for local handicraft products.
 - Visit the theatre, opera, musicals and the like.
 - Go to big public events.
 
