Press & Media Center
Senast uppdaterad:7 mars 2025What we do
Visit Sweden is a Marketing Company for the tourist destination Sweden. The Company is owned by the Swedish governement. Our main focus is communication via our own digital channels and via earned publicity in relevant press.
Visit Sweden does not work with public tourist information, is not an authority nor an guvernement administration office. We do not work with destination or product development.
Photo & Film
Here you find photos, images and film free to use for press.
Foto: Rikard Lagerberg/imagebank.sweden.se For international use
Destination photos and film free to use for international press.
Foto: Ola Ericson/imagebank.sweden.se For use in Sweden
Destination photos & film free to use in Sweden.
By local distributors
Foto and film distributed by regional and local tourism organisations.
Staff photos
Our staff, for use by press.
All about trends & tourists to Sweden
All about Travel Trends
A trend shows which direction development is heading and how things may change. Market trends are clear and continuous market movements (eg demand, purchase, use, behavior). We gain trend insights through surveys and target group studies.
All about Tourists to Sweden
Visit Sweden know the wishes, needs and driving forces of the identified, global target group for holidays in Sweden, by geographic market area. Take part of all we know here!
We are here to assist you!
Corporate related press questions
If you want business related comments or get in contact with our CEO.
Destination related press questions
All about the tourist destination: what to see, do and discover in our beautiful country!
Mindshare World Media Agency
[email protected]Advertising and media collaboration questons
Destination related press questions
[email protected]
Sweden, Norway, Denmark, Finland
Ebba Ekelund, Senior PR Manager Sweden & Nordics, +46 70186 52 82
[email protected]
Local tourism organisations in Sweden
Destination News from Visit Sweden
Corporate News from Visit Sweden
Did you not find what you are looking for? Please try:
CORPORATE RELATED QUESTIONS
Questions regarding the company Visit Sweden, contact our CEO, general statements about tourism, hospitality and marketing.
Foto: Lars Sjöqvist/Visit Sweden DESTINATION RELATED QUESTIONS
Questions and advice regarding the tourist destination of Sweden, places, travel advice, reasons to visit Sweden, destination photos etc.